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S. Anholt Brand New Justice: The Upside of Global Branding | |
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Autor:
S. Anholt
Editura Butterworth Heinemann
ISBN 0750656999
Numar pagini
Format
An aparitie 2002
Brand New Justice: The Upside of Global Branding systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. |
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