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Editura Butterworth Heinemann
ISBN 0750656999
Numar pagini
Format
An aparitie 2002
Brand New Justice: The Upside of Global Branding systematically
analyses the success stories of the Top Thirteen nations,
demonstrating that their wealth is based on the 'last mile' of the
commercial process: buying raw materials and manufacturing cheaply in
third world countries, these countries realise their lucrative profits
by adding value through finishing, packaging and marketing and then
selling the branded product on to the end-user at a hugely inflated
price. ...
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