Editura Butterworth Heinemann
ISBN 0750615621
Numar pagini
Format
An aparitie 1999
Fundamentals of Advertising is widely recognized as the most
comprehensive and informative introduction to the area for both
professionals and students. The new edition has been fully revised and
updated and provides a comprehensive coverage of the whole business of
advertising and its associated promotional areas, including public
relations, sales promotion and sponsorship. The authors use a wide
range of examples to illustrate their themes and an informative series
of guide ...
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